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Privacy Policy

Updated on: 27 January, 2021

The Topmarks website ( and our apps such as Hit the Button Maths are owned and operated by Topmarks Online Ltd.

We take privacy seriously at Topmarks and this policy explains what personal information we collect and use, and how we protect your rights to privacy. By providing us with any information about yourself when you contact us or use our websites, you consent to allow us to process your personal information as per this Policy.

How we use your information

This Privacy Policy tells you what to expect when the Topmarks collects personal information. It applies to information we collect about:

Visitors to our Websites


We use four types of cookies on Topmarks.

  1. Service Cookies that help us make our website work as efficiently as possible. Examples include a cookie to only show the cookie consent banner when you first visit our sites, and cookies to enable your shopping cart when purchasing apps.
  2. Google Analytics Cookies that anonymously remember your computer or mobile device when you visit our website. Google Analytics is a third-party service which collects standard internet log information to determine patterns of visitor behaviour. This information is processed in a way which does not identify anyone personally. We use it to find out how many people use our resources, in order to help us improve our sites.
  3. Cloudflare Cookies may be used to help identify malicious visitors to our websites and to reduce the chance of legitimate users from being blocked from accessing our websites. Cloudflare is a third-party service which protects against cyber-attacks such as a Distributed Denial of Service attack.
  4. Third-Party Advertising Cookies
    1. Within the UK, European Economic Area (EEA) and California, we do not use or allow any third-party personalised advertising cookies on our sites. We do use Google Adsense to deliver advertising and as such Google use non-personalised cookies to allow for frequency capping, aggregated ad reporting and to combat fraud and abuse.
    2. For visitors in the rest of the world we do use cookies to show ads based on your interests, demographics and Google Account information if you have opted-in to allowing Google to serve user-based ads. You may opt-out of personalised ads served by Google across over 2+ million websites.

You can read more about how we use cookies and how you may opt-out of our use of cookies on our Cookie Policy page.

Traffic and Security

Our websites use the third-party Cloudflare network to mitigate the security risks for our users during cyber-attacks. Cloudflare processes online identifiers such as your IP address to help identify malicious visitors to our websites and to reduce the chance of legitimate users from being blocked from accessing our websites. Full details can be found in their privacy policy.


We use FastSpring as a payment service so you can purchase apps directly from our website. FastSpring collects personal data as necessary for the transaction and you can read more information on the purpose and extent of the data acquisition in privacy policy.

Personal data that you may provide when using our websites

  • We log the search queries that you make on our sites to help us to detect and prevent malicious activity against our sites. The logs are deleted within two months.
  • We do not collect and store your birth date on our Chinese Zodiac calculator. We only use your birth date to determine the Chinese Zodiac animal for the given date. We do not share your birth date or Chinese Zodiac animal with any third parties.
  • We have discontinued email newsletter sign-ups and have deleted our mailing list of email addresses that users had previously provided to us. We have decided to take this action since GDPR would require us to implement a complex system of parental consent and proof of age, since many of our users are under 13 years old. If you wish to keep up to date with news from Topmarks, please follow our blog, Facebook or Twitter accounts.

Links to Other Websites and Social Media

Topmarks provides links to other websites operated by third parties for your convenience to provide further information. This Privacy Policy applies only to the personal data that we collect through our websites, app and when you contact us. We cannot be responsible for personal data that third parties may collect, use and share. Be sure to check their privacy policies if you decide to visit them.

Topmarks' social media channels are ways for you to interact and share ideas and comments with us, and others. Each of the channels where we are present has a privacy policy, which we take care to adhere to, particularly with regard to sharing potentially sensitive information and images featuring children's faces. We are keen that our sites and social media channels should be as safe as possible for users. For more information you can review the privacy policies of Facebook, Twitter and Pinterest.

Users of Our Apps

For the purposes of this Privacy Policy, the apps referred to include the standalone software applications for mobiles, tablets and desktop devices, as featured on our apps pages.

Topmarks does not collect or share any personal data about you via our apps. All pupil data is stored locally on your device so only you have access to the profile information. Our apps have no adverts, no in-app purchases or external links.

When you purchase our apps you are entering into an agreement with the app store (e.g. Apple iTunes, Google Play or Amazon) from which you purchase the app, rather than Topmarks. Be sure to check the privacy policy of the respective app store. We do not collect or use any personal data or payment details associated with your transactions with the app stores. The app stores share with us anonymised, aggregated data on the number of apps sold, basic download and session information, if you have opted-in to allow the respective app store to collect this data.

People Who Contact Us

When you email us or contact us on our websites with questions or support requests, you provide your name and email address, as well as details of your query. This data is emailed to us and we use it only to deal with your specific query, after which time your details are deleted. We do not share the personal data that you provide with any third parties.

Protecting your information

We take steps to protect your personal information from unauthorised access using generally accepted security measures. The measures and safeguards include limiting access to the data to those persons who need it to complete their work for Topmarks, encrypting web traffic and emails which may include personal data using Transport Layer Security (TLS), using firewalls and anti-virus software to protect computer systems, and storing personal information in secure operating environments. That said, Topmarks cannot and does not guarantee and does not accept liability for unintentional disclosure.

The personal data that we collect and process is stored within the European Economic Area (EEA).

Your rights to access your personal data

You have the right to see the personal data we hold about you and to ask us to:

  1. Make any changes to ensure that any personal data we hold about you is accurate and up to date.
  2. Erase or stop processing any personal information we hold about you where there is no longer a legal ground for us to hold it.
  3. Transfer any information we hold about you to a specified third party.

If you wish to do this, please contact us.

Changes to our Privacy Policy

We may amend this Privacy Policy at any time and if we do so, we will publish the change on this page. Be sure to check this page regularly for any changes to this policy.

This Privacy Policy was last updated on 27th January 2021.